HBM’s R&D lab reformulates existing products, to cut cost, swap or upgrade actives, hit a cleaner label, adjust flavor or texture, or move a product over from another manufacturer, using the same 10-step framework and 3,000 sq ft lab.

When to reformulate

Brands reformulate to reduce cost of goods, replace a problem ingredient, meet a retailer or certification requirement, refresh flavor and texture, or transfer a product away from an underperforming manufacturer. Each starts with a formula review.

Moving from another manufacturer

HBM can take an existing formula or competitor SKU, review it, and rebuild it in-house, often improving stability and clean-label positioning in the process. Bench samples confirm the new version before any commercial run.

Framework	Same 10-step R&D process
Common goals	Cost, actives, clean label, flavor
Where	3,000 sq ft R&D lab
Validation	Bench samples before scale-up

FAQ